Women City

Businesses Need to Invest in Women

By SiliconIndia   |   Tuesday, February 7, 2012
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Bangalore: Newsweek magazine published an opinionated piece citing the reasons "why the global economy needs the "other 51 percent", co-authored by Kim Azzarelli, Ambassador-at-Large for Global Women's Issues Melanne Verveer and President of the Women in the World Foundation which recently appeared on the Daily Beast Website.

The article quoted "Businesses are starting to understand what development experts have long known: investing in women pays dividends. Women are more likely than men to put their income back into their communities, driving illiteracy and mortality rates down and GDP up. At the World Economic Forum gathering at Davos there was a main room event discussion on "women as the way forward" on the potential impact of women on the global economy. This created such convincing influence that some of the most powerful companies in the United States like Accenture, Coca-Cola, Ernst and Young, Goldman Sachs have planned to sign for a worldwide campaign named as "Third Billion Campaign" to signify that, the impact of women will be as that of China's and India's respective one-billion-plus populations. It is being launched by La Pietra Coalition to enable one billion women to become members of the global economy by 2025.

Women leading into business not only help the companies but also the communities as women are the best innovators who come up with a new way of thinking in any complex situation. The benefits of women in the leadership ranks are undoubtedly remarkable following it the Consumer-product businesses have started hiring women to gain prosperity.

Secretary of State Hillary Clinton has said, "That the increasing numbers of women in the economy has helped fuel significant growth everywhere. And economies that are making the shift more effectively and rapidly are dramatically outperforming those that have not."

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