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Women More Tech Savvy than Men

By SiliconIndia   |   Tuesday, January 31, 2012
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More women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher "purchase intentions" than men do when it comes to some electronics, according to a new report from Parks Associations.

"Women are frequently the product buyers - and once she owns a CE product, she becomes a heavy user, most particularly for devices that allow sharing and uploading content and downloading TV programs," said Tricia Parks, CEO, Parks Associates. "CE manufacturers are picking up on this changed buyer, offering their products, particularly their mobile ones, in more colors and styles with more personalized accessories.

The reports says that 40 percent more women play online games in social networking sites like Facebook and men are more obsessed with playing Microsoft's Xbox and Sony?s PS3. And 73 percent more women watch a full length online TV show than men.

A study by Nielsen revealed that there is a big differences between what female consumers in developed countries spend money on versus what females in emerging countries spend on: More than half of women in emerging countries focus on allocating household funds for their children's education, compared to 16 percent of women in developed countries, who are more likely to spend on vacations and other items. And yet, in both developed and emerging countries, more than half of women surveyed say that purchases of computers, mobile phones and smartphones have changed their lives for the better.

The report finally concludes that women are making more purchase decisions and marketers are interested know more details about this fact to understand what their customers actually wants or you can say what women wants.

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