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Women are more addicted to cell phones compared to men.

By SiliconIndia   |   Thursday, May 24, 2012
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Women are more addicted to their cell phones compared to their counterpart according to a survey by Nielsen Informate Mobile Insights.  It throws light on the phone usage habits of the sexes in India. The survey highlights the increasing importance of women for Smartphone companies. Farshad Family, the managing director, media, at Nielsen India said “In the current economy, women are increasingly important decision makers, both inside and outside their homes,” on the same note Sandeep Bhatnagarof Mint stated that “Taking this into consideration, capturing smartphone data is an innovative method of understanding how women use the device beyond making calls and sending text messages.”According to an article by Geetika Rustagi.



Women spend extra three hours on an average, on calls than men. Even they spend four times more that of men on instant messages or chatting on WhatsApp, Google Talk and Nimbuzz.  If women are more prone to chat applications, men are more research oriented and they enjoy downloading and exploring applications. Men install 16 applications in a month, while the number is just 11 for women. “Men generally tend to explore their phone a lot more and, hence, they tend to download more apps,” Krishnan said.



“Generally, women are a bit more social than men and have a bigger friends circle”, adds Varun Krishnan, editor-in-chief at FoneArena.com. “They like to share and talk about things. They make a better brand ambassador for a chat app compared with men,” said Jamshed V. Rajan, chief product officer at Nimbuzz. Women are more loyal to an application than men. They stay longer and try to research more, whereas men are less attentive and they lose interest very soon. A man always hunts for new application. At the end the survey proved that both the sexes spent the equal amount of time that is 81 hours a month on their smart phones despite different activities. Other finding states that 50 percent men browse on their smart phones whereas women visits on an average 20 sites a month as compared with 14 by women. Women surf fewer internets as they are more interested in social networking sites.



Among other findings, men don’t like to ask for directions hence, they access Google Maps more often than women. “Men believe that others are also like them, and even if they won’t know, they will send them in some random direction,” said Anuj Sharma, a student. On the other hand, Santosh Shah, an IT professional, thinks that women are poor with directions and get baffled by a map.



Men use more smartphones than women.  Mostly women are satisfied with feature phones. But with changing time and advancement of technology they are trying to discover the benefits of smartphone over a feature phone. Nidhi Singh, a human resource (HR) management executive, says: “Being an HR professional, I have to be constantly updated with all the current mails and constant support needs to be there. Smartphones definitely help me in being connected all the time. Moreover, easy access to social network also helps me stay in touch with my friends off work.”.



According to the survey, the smartphone user spends 2.5 hours a day using her phone, with 72 percent of that time spent on activities such as gaming, entertainment, apps and Internet-related content.



The most active smartphone users are in the age group of 15-25 years where usage is as high as three hours a day. Nielsen Informate Mobile Insights gathers data on smartphone usage almost on a real-time basis from a panel spread across India, the company said. This is measured through an app installed on the smartphone that captures user activity. As of now, the app is installed on phones belonging to a panel of more than 5,500, a number that is steadily growing, Nielsen said.
 


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