Women City

Women Shaping the Internet

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Even at the time, when the U.S. Internet audience was only 75.7 million, it was clear that men and women used the Web differently.Juggling different demands, women used the Internet as a productivity tool, while men were primarily engaged in downloading software, experimenting with new technology and using it as a form of entertainment. Sites with the highest female proportions in their audiences included women and teen magazine sites, health sites and apparel and baby goods retailer sites.


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