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Media Coverage of Women and Women's Issues

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Women in politics are similarly sidelined. Canadian journalist Jenn Goddu studied newspaper and magazine coverage of three women’s lobby groups over a 15-year period. She discovered that journalists tend to focus on the domestic aspects of the politically active woman’s life (such as "details about the high heels stashed in her bag, her habit of napping in the early evening, and her lack of concern about whether or not she is considered ladylike") rather than her position on the issues.

Inadequate women’s coverage seems to be a worldwide phenomenon. In 2000 the Association of Women Journalists (Association des femmes journalistes – AFJ) studied news coverage of women and women’s issues in 70 countries. It reported that only 18 per cent of stories quote women, and that the number of women-related stories came to barely 10 per cent of total news coverage

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

Women, News and Politics

Women athletes are also given short shrift in the media. Margaret Carlisle Duncan and Michael Messner studied sports coverage on three network affiliates in Los Angeles. They report that only nine per cent of airtime was devoted to women’s sports, in contrast to the 88 per cent devoted to male athletes. Female athletes fared even worse on ESPN’s national sports show Sports Center, where they occupied just over two per cent of airtime. And, according to the Canadian Association for the Advancement of Women, Sports and Physical Activity, women athletes receive just three per cent of sports coverage in major Canadian dailies.