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Style Check: Are You Sending Out the Right Signals at Work?

By SiliconIndia   |   Monday, February 4, 2013
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Bangalore: For women entrepreneurs, business can be immensely mind boggling when you think of it in terms of personal image challenges. Experts have calculated that approximately ninety- five percent of our communication is nonverbal, so even as women achieve more and more significant platforms, much of how we communicate is unfortunately through external visual hints. This in turn, forms the basis for the very real challenge of aligning our verbal communication with our outer appearance; as reported by Kelly Azevedo, founder, She’s Got Systems via forbes.com.

How you can Strike a Balance between Authenticity and Personal Style

Before you go on to read the pointers below; you will of course need to identify your true self -- and find a credible way to express the same, so that your sense of individuality is perfectly aligned with your business dressing style so that you will feel comfortable and confident.

Sarah Hathorn, Corporate Image Coach recommends that women allow their professional images to speak on their behalf -- and beware of wardrobe choices that undermine her brand. Here's a piece of advice:

Be sure to select out-fits that emphasize leadership traits – For example: it makes perfect sense to avoid wearing old and outdated formal attire if you're a young, forward-thinking leader.

Being comfortable in your designation can’t allow you to go about doing business in track pants or all out casual wear. Women can still feel comfortable by selecting professional clothing in the right fit for their body. For female executives, a well-tailored jacket allows for individual sense of style as well as comfort – without having to completely ignore the uniform.

Details do count. If you're a leader who encourages and upholds creativity then you will need to communicate the same every day with your image. As part of this practice, give more thought to the particulars of your personal style -- wearing the same usual "uniform" of black pants and top each day of the week doesn’t spell out any sense of risk, adventure, or artistic style.

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